Improve the business decisions you make.

Improve business decisions
  • Make data based decisions. Make the right decisions!
  • Integrate surveys into your HR, CRM, or Help Desk systems
  • Collaborate with others in your team
  • Generate real-time reporting dashboards to share with stakeholders

Are You Choosing the Right Online Panel Company?

Panel companies are not often kept to as high standards as they should be, and many take advantage of this lack of oversight to earn more money. Overall, you have to be very careful about the panel companies you choose, and don’t be afraid to test them out yourself or read thorough reviews before you select one. Read more…

Same Product, Two Different Markets

Part of your business research is to try to anticipate, gauge, and address customer needs with your products. That’s what survey research is for – seeing what your customers need, and addressing it accordingly. There are a lot of factors that go into what product customers will choose and why, and while you and a competitor may be offering the same product in general, your research will still uncover new and different ways you can target those whose needs are not being addressed by a competitor. Read more…

Integrating Surveys on Social Media Websites

Social media is also a platform to reach your customers like any other, and while convenience sampling isn’t the best way to gather data, for a lot of companies it’s still a very useful way to learn more about the customer mindset. Read more…

An Interesting Method of Data Collection

Normally a company would have to view receipts or hope that the person has a great memory, but by handing them $1000 to spend on groceries, they can learn any and all of the groceries that these individuals buy at each and every location which they shop, giving them a much more complete picture and a greater amount of data. Read more…

The Cyclical Effect of Satisfaction Research

Customer satisfaction starts by creating a plan. What are you going to research, how are you going to research it, and what you plan to do with the conclusions. From there you perform the research, paying careful attention to best practices. Then you follow that up by analyzing the data. Finally you implement the changes. Read more…

Yahoo’s Goal of Getting Customer Feedback

While surveys represent the best form of feedback, they are certainly not the only form. Comment boxes, customer help lines, one on one interview – all of these provide a medium to receive customer feedback, and all of these mediums are useful in their own way. Read more…

Can You Send a Survey to Enraged Customers?

It’s hard to say with certainty whether researching angry customers is a good idea, but it may be something you want to try. If these customers truly are never going to return to your company, you may not have anything to lose. Read more…

The Value of Soliciting Feedback Through Contact Forms Part 5

Numerous companies do everything in their power to avoid angry emails, a flood of silly/common sense questions, and customer service work. But generating feedback is always useful, and promoting your contact forms on your website and allowing anyone and everyone to contact you for any reason has some very high upside. If you really want to dedicate yourself to the customer, find ways to convince them to utilize these contact forms often. You’ll find that over time you learn a great deal about their experience, and if you use trained employees to handle all of the emails you receive, your business will be better for it. Read more…

The Value of Soliciting Feedback Through Contact Forms Part 4

Customer service is a great way to create a relationship with a customer, and FAQs are rarely considered “good customer service.” Responding with an answer to their question develops a relationship and shows that your company is committed to your customers. Read more…

The Value of Soliciting Feedback Through Contact Forms Part 3

It’s clear that customer feedback can be valuable, but not every company looks to gather this type of feedback. Many make it a considerable challenge to solicit this level of feedback, hiding their “Contact Us” form and finding other ways to avoid allowing customers to contact them. Read more…