Monthly Archives: December 2010

What is the Difference between Customer Satisfaction and Customer Loyalty?

Much has been said about the absolute importance of customer satisfaction and customer loyalty as far as long term prospects of any business are concerned. And this is said, without much heed being paid to the difference between satisfaction and loyalty in this context, as though the twain are interchangeable and imply pretty much the same thing. Read more…

Customer Survey Survey Software

As an online business, you may have already discovered that competition is fierce and securing sales takes more effort than ever. However, when you conduct a customer survey, not only do you have a leg up on your competition, but you also have the accurate analysis necessary to determine what your customers are actually looking for. Read more…

Online Survey Software

One of the greatest tools that an online business can have on their side is in a loyal and long-lasting customer base. When this is coupled with garnering new customers, it can offer you a firm foundation to guarantee solid … Read more…

Measuring Employee Satisfaction Will Improve Your Business Success in This Economy

Did you know that your business can thrive even though we are in a recession? Yes, this is a bright light at the end of the tunnel for so many online businesses and entrepreneurs who have struggled to keep up … Read more…

Your Customer Needs – Are They All The Same?

Businesses often face a rather puzzling situation wherein although they are repeatedly told that customer needs and preferences are vehemently varied and dissimilar, they find hundreds and thousands of customers going in for the same product. Take for instance Apple’s runaway success, the iPhone. Recent reports suggest that Apple plans to ship as many as 25 million units of the latest iPhone version – iPhone 4G, beginning 7 June 2010, its official launch date. Such a large number of shipments obviously suggest an equally large uptake of the offering, among customers. Read more…

Survey Software: Measuring Success Made Easy

Measuring your company’s success is a piece of cake. All you have to do is determine how popular its products are with the masses. Sales may be one factor of estimating a product’s popularity. However, keep in mind that there are different scenarios which can contribute to your sales. For example, great ads can make people buy your product at least once, but not commit to it. To understand where you stand in today’s market, you will need a good old fashioned survey. Yet kiss conventional methods goodbye, because survey software systems are in town. Read more…

Why Anonymity in Employee Surveys

Whether you are using a survey software system or following the dull conventional way, make sure that your employees realize that you care to know what they think rather than what you want to hear. This is only possible by allowing them to keep their identities a secret during the survey, so give them that in order to gain their respect and loyalty. Read more…