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Monthly Archives: July 2011
Weaknesses of Selling Questions to Save Money on Survey Costs
Surveys tend to cost a set amount, regardless of length, and so adding questions for another company in exchange for shouldering some of the costs of your survey may be an option you can consider in order to reduce the financial burden your company bears. Read more…
An Interesting Strategy if Running a Survey is Too Expensive
Survey research is an important part of understanding a business. By running customer satisfaction surveys, the company can find out how the customers are currently feeling about things like products and service and hopefully, over time, find new ways to improve the positive feelings, reduce customer defection, and improve purchasing power. Read more…
What is an Employee Engagement Survey?
Employee engagement surveys are one possible way that you can use your research to find out how effectively your company has made its vision received by the employees. The more engaged the employees, the better your production, and these surveys are one method of finding out that information. Read more…
3 Times You May Not Want to Include Demographic Questions in Customer Surveys
When it comes to the surveys and the data that you collect, it is important that you only collect information on what you need, when it makes sense for you to collect it. When the survey is too long already or the sample is too small to get any meaningful information – or you believe that the demographics are going to be so similar as to be essentially useless – you should leave demographic questions off of your survey. Read more…
Moral Issues with Employee Exit Surveys
Exit surveys are becoming far more common within customer satisfaction marketing. While tracking satisfaction changes is useful, it is often the people that have defected to other companies that need to have the most effect on your company’s decision making, since they are the ones that have decided another company has more to offer than your own. Companies are always looking for ways to stop customers from defecting and trying to improve the company. Read more…
3 Benefits of An Employee Exit Survey
Companies understand on a cognitive level why employee loyalty is important. It takes a while to train new employees, and finding someone that can handle a job well and also stick around for the long term can be invaluable. It’s not just about keeping the great employees either. Keeping the good employees and even the adequate employees can still be beneficial, and even some of the “bad” employees have their uses. Read more…
Thoughts on Using an Exit Interview as a Marketing Tactic
Exit surveys have become a more common occurrence as companies realize that there nearly as much (or more) to learn from customers that are leaving the company than there is from the customers that are currently loyal and spending regularly. There is a lot of data there, and companies can use that data to try to stop customers from moving on to another company, hopefully keeping their long term revenue and improving company growth. Read more…
What is the Exit Interview For?
Exit interviews give you a chance to market the company further (possibly stopping the customer from leaving) and allow you to follow back in the future if your company has made changes. But perhaps their strongest benefit is the data you receive to avoid further losses from other customers. The more information and characteristics you know about customers that are leaving, the better an opportunity you have to stop it from occurring in the future. Read more…
Using a Baseball Analogy About Avoiding Bad Information 2
Demographics themselves may be interesting in a large sample, but parceling the data further will far too often make the sample too small to make judgments, and as we’ve seen from the baseball example, making decisions based on these small samples is almost always going to lead to bad decision making. Read more…
Using a Baseball Analogy About Avoiding Bad Information 1
Baseball is one of the most common places where people misread information within the data, but it is certainly not the only one. This occurs within the market research/employee satisfaction/customer satisfaction realm too, sometimes without the researcher even realizing that they are over-analyzing the data. Read more…
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