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Monthly Archives: January 2012
Pay Attention to Branch and Skip Logic Sample Sizes
Like all research, you will need to ensure that the sample size you have for every question is large enough to draw correct conclusions, or at the very least explore what you find further to ensure that you are analyzing the question correctly. Read more…
Adding Questions to Surveys to Check the Validity of the Data
Often we talk about why it is important to cut down on questions in order to reduce survey length. Long surveys make dropout more likely, and also reduce the amount of time that respondents spend thinking about each question. Ideally your survey is as short as possible while still providing you with a relevant amount of data. Read more…
How to Make Sure That Embedded Video is Not Affecting Your Data Part 2
Video is a tricky thing to add to surveys, and isn’t meant for most researchers. But if you do decide to add it, make sure you follow the some practices to reduce the impact it has on your respondents. Read more…
How to Make Sure That Embedded Video is Not Affecting Your Data Part 1
There are some ways you can improve your use of video so that if you do plan to add them into a survey, they are able to provide you with better results. Providing shorter videos in parts, reminder cues for showcasing new products through text and photos and translations for respondents who don’t understand English are some of the ways in which you can improve use of video in your survey. Read more…
3 Problems With Using Video Content in Your Survey
It is possible to embed video into a survey, but before you do you need to make sure that it is the best choice for your company. Short videos are better than long videos, but even short videos can have potential problems with bandwidth and software that affect the respondent’s ability to complete all of the questions. Use video sparingly, and if you do choose to use it, make sure that you are ready for any consequences to your response rate. Read more…
How Recruitment Companies Can Use Surveys for Intake Data
Recruitment companies are a prime example of how surveys can be used for things other than research. In today’s economy, recruiters have an increased pressure to match companies with the best possible employees. Traditional resume/data entry methods are useful, but surveys can be a very effective method of streamlining the process in a way that is advantageous for the recruitment company. Read more…
How to Use a Survey to Screen Website Applicants
Streamlining applicants through surveys can be highly beneficial, because it cuts down on the number of surveys and resumes that the hiring manager has to review. Overall, these surveys have a great deal of potential to make recruitment a much easier process, and by streamlining it you have the potential to drastically cut costs and find a better candidate than with the current recruiting methods. Read more…
Developing a Survey for Your Restaurant
It’s hard for restaurants to survive these days. Getting real data about your restaurant can be a huge help, and one that will give you an opportunity to make your business even better. Asking patrons how their meals were is an outdated method, and one that rarely provides real results. This method has a lot more potential to give you interesting and useable information to improve your business. Read more…
Why a Discount to Your Company May Not Be the Best Incentive
You need to think about your incentive carefully, and make sure you’re not choosing one that does not appeal to those you want to fill out your survey. Incentives are very important, and you may want to offer discounts at your company or rebates, but you may also need to offer another incentive that appeals to those that are not fond of your business, so that you can also get their information into your database. Read more…
Universally vs. Subjectively “Bad” Customer Service
Ideally, your goal is to teach your staff not just how to provide good customer service, but how to avoid universally bad customer service. But what’s clear is that customer service is always going to be viewed subjectively, so while you should always avoid universally bad customer service and try to teach employees how to provide useful service to the customers, one should never expect that the type of service you’re providing is perfect, because you never know how someone is going to view that service subjectively. Read more…
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