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Monthly Archives: April 2012
The Value of Soliciting Feedback Through Contact Forms Part 3
It’s clear that customer feedback can be valuable, but not every company looks to gather this type of feedback. Many make it a considerable challenge to solicit this level of feedback, hiding their “Contact Us” form and finding other ways to avoid allowing customers to contact them. Read more…
The Value of Soliciting Feedback Through Contact Forms Part 2
There are benefits of openly allowing for feedback from any and all of your customers using a system of soliciting feedback that is easy to find and manage. You may learn something about the customer experience that will help you make changes to reduce these problems in the future. It is possible for a customer to be wrong, but for you still learn something about how your company can improve. Read more…
The Value of Soliciting Feedback Through Contact Forms Part 1
Almost every company with a website has an option to contact company representatives. If there is a bug, or a question about using a service, or a customer service complaint, it is in the company’s best interests to try to provide some type of feedback, comment or question option. Read more…
Skip the Morning Meeting and Plan a Survey Instead Part 3
If you’re interested in seeing if your business can benefit from switching from meetings to surveys, you can try having a free trial of the Survey Methods software and seeing what results it generates. If it works for you, there are extremely affordable monthly payment options you can use to run your studies and generate better results for your business. Read more…
Skip the Morning Meeting and Plan a Survey Instead Part 2
With a survey that allows for qualitative responses, you can ensure that any ideas that someone has will be shared. That doesn’t necessarily imply that everyone will have great ideas, but it does mean that some of the effects of group think will dissipate. From there you can always discuss those ideas in a meeting if you’re so inclined, or a follow up survey, but at the very least you’ll receive responses that are more meaningful. You’ll also be able to easily poll the staff about their opinions and get a true answer – not one colored by other people’s answers. Read more…
Skip the Morning Meeting and Plan a Survey Instead Part 1
Meetings are usually used to discuss items of note, explain roles in a project, ask questions or brainstorm. All of these can be completed with a survey. Remember that surveys don’t need to be used just for market research – often they can simply be used as a way to quickly generate feedback or find out information, much like polling or interviewing. Read more…
Relationship Study Issues Example 2 – Introducing a Problematic Variable Part 2
You cannot simply introduce variables like this into research and then claim to draw any conclusions. Your research needs to be free of extraneous variables, because introducing anything into your research can alter the results so drastically that they become completely meaningless, no matter how much you would like to believe they have meaning. Read more…
Relationship Study Issues Example 2 – Introducing a Problematic Variable Part 1
Sometimes the research is flawed before it even reaches a conclusion, and yet despite these flaws, the conclusions are still considered fact. Some methods of data collection introduce a potential problem that blatantly affects the accuracy of the data. Read more…
How Common Are Incorrect Conclusions to Correlational Data – Relationship Example 1
It seems that no matter how much experience someone has in the research world, there is still a temptation to draw causational conclusions from survey data in a way that creates false facts that supports incorrect arguments. You need to always remember that your data may not prove what you think it proves, so keep an open mind and remember that co-relation will never guarantee causation. Read more…
Group Psychology and Consumer Panels Part 2
If group psychology really is a concern with consumer panels, then the idea of starting every panel with a survey that gathers creative thoughts before moving it to a public room could be advantageous. It may be something worth experimenting with before your next panel. Read more…
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