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Category Archives: Anonymous Surveys
Interesting Method of Getting Survey Results
While searching the web we came across an interesting way that a company has integrated surveys into their website platform. We found this on AnswerBag.com (a website similar to Yahoo Answers, where a random user asks a question about anything and other random users can answer it). There, one of our staff members was looking for an answer about chocolates, where they noticed that all of the comments were grayed out. It was impossible to view the content on the page. Read more…
Are You Getting Feedback When You Need It?
Asking for feedback is an important part of a good business strategy, and the PayPal example serves as a reminder to how important it can be. Because creating a change that drastically affects customers without finding out if that change is providing customers with the experience they need to be satisfied can be indicative of a serious problem. Read more…
How Useful is an Employee Review? Part 1
For years, businesses have used semi-annual reviews to evaluate employees. A supervisor or several supervisors sit in a room and discuss what the employee did or didn’t do. Often they even ask the employee to fill out a self-evaluation, which is a curious thing to ask an employee to do in its own right, and they sit awkwardly and discuss what the employee has done over the past year. Read more…
Weaknesses of Selling Questions to Save Money on Survey Costs
Surveys tend to cost a set amount, regardless of length, and so adding questions for another company in exchange for shouldering some of the costs of your survey may be an option you can consider in order to reduce the financial burden your company bears. Read more…
Using a Baseball Analogy About Avoiding Bad Information 2
Demographics themselves may be interesting in a large sample, but parceling the data further will far too often make the sample too small to make judgments, and as we’ve seen from the baseball example, making decisions based on these small samples is almost always going to lead to bad decision making. Read more…
Problems with Phone Interviews for “Fine” Customer Experiences?
Customer satisfaction surveys aren’t political polls or general research, where an honest answer feels like it makes sense. With customer satisfaction, you are talking about a company you will likely visit again, and real people that you have met in person. It seems unlikely that people are going to be very honest about their experiences, particularly when talking to a person and possibly in a rush. Online surveys – where the surveys are clearly anonymous and no one feels responsible for their answer – seem like they would be much more reliable Read more…
Why All Companies Need Anonymous Surveys – A Nurse’s Story
It’s not uncommon for semi-serious issues to be hidden because employees are afraid of speaking out. In depth employee satisfaction surveys are a great way to solve this problem, no matter what size the company. Read more…
How CRM Surveys Sometimes Miss the Big Picture
As you create and run your survey research regarding customer buying habits, it’s important to also pay attention to ways to find scenarios, because scenarios can have a profound effect on your CRM model, and may drastically alter the way you generate business. In a later post, I’ll discuss some of my own ideas on how companies can collect, analyze and use that data. Read more…
Survey Research vs. Focus Groups – Which is More Reliable?
Market research has long been one of the leading ways to make business decisions. It is the only way to get a true pulse on what the consumer needs, and a great way to answer questions that affect your business. Market research is one of the most important tools for a business that wants to be successful, and generates considerable ROI when run correctly. Read more…
Face to Face Bias in Customer Satisfaction Research
The best way to avoid face to face bias is to use a survey. Surveys allow people to speak their mind in a less direct way, so that the actual impression of the food (or service, or products, etc.) is not colored by who is in front of you, asking your opinion. Read more…
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