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Category Archives: Customer Loyalty
Using Metrics to Ensure Your PTA Meetings Are Epic Successes
The Parent Teacher Association, or PTA, is one of the longest active organizations designed to ensure a quality student life. Some form of the PTA has been around since the late 1800′s, and while membership into the PTA has dropped … Read more…
How to Develop a Customer Retention Strategy Part 2
It’s always important to attract more customers. But once you’ve attracted those customers, you need to keep them within the company. It’s considerably better for your revenue (potentially more valuable than finding a new customer) and makes good business sense.Always remember to consult your customers to see what’s causing them to leave and what they need to remain with your company. Only then will you really be able to create a retention strategy that works. Sign up with Survey Methods to get started. Read more…
Can You Research Only Your Worst Customers?
Determining the value of specific customers can be difficult, especially if you don’t have a system in place that identifies good vs. bad customers. But if you can find a way to separate the groups, you may find that researching your less valuable customers has more value (or different value) to your company than researching only your valuable customers or all of your customers together. Read more…
Can You Research Only Your Best Customers?
Researching your best customers is a strategy you may want to implement. If you can find an effective way to measure who your best customers truly are, researching their needs can help your company. Read more…
Can Customer Surveys Create Loyalty – A Follow Up
While anything that boosts loyalty is beneficial, the idea that surveys can improve loyalty on their own, independent of any changes would make researching much, much harder. Read more…
Can Customer Surveys Create Loyalty?
Experts in the field of customer satisfaction and market research are also looking for ways to improve customer loyalty. Many have theories about what builds loyalty and what doesn’t, and there are several loyalty related surveys that exist to help you figure out how to further enhance loyalty. Read more…
Integrating Spending With Customer Loyalty
Loyalty is vital for the success of your business, but only if the loyal customers are also the customers that are spending money. The customers that spend very little money but come back to your store regularly, as well as the customers that feel entitled (overusing your services and/or asking for discounts often), are not nearly as valuable. You want loyalty, but you want loyalty from the customers that are consistently spending money at your company. Read more…
An Interesting Way to Find Out Where Your Company Stands
For companies that are looking to improve their revenue, finding out how much a customer spends at your store compared to what they could be spending at your store can be very valuable. Consider running a survey that looks at this information to give your company a boost. Read more…
Types of Loyalty Part 4
Researching loyalty is going to be a crucial part of maintaining your business, but you will also need to ensure that you’re giving each type of loyalty its proper attention. While the terminology may differ, it’s clear that loyalty itself is a complicated and often misunderstood principle, and your company will need to figure out how to research it and act on it correctly if it hopes to succeed. Read more…
Types of Loyalty Part 3
Each one of these types of customers is valuable, and they all have their own degrees of loyalty. You may decide to group your customers or employees into “types” rather than a specific loyalty term, but in the end you’re still measuring the loyalty the customer shares with your company. Read more…
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