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Category Archives: Survey Results
3 Uses for Question Randomizers Part 1
Question randomizers are another tool that researchers use to enhance the quality of their survey design. As they name describes, question randomizers use a randomization algorithm to have a question appear at a random interval to the respondent. Sometimes randomizers may be used to display blocks of questions, while other times these randomizers may be used to randomize each and every question in the survey. Read more…
How Can a Question Randomizer Help You With Long Survey Drop-Offs?
Question randomizers are a tool used to vary where a question shows up in the survey. The primary purpose of these randomizers is to avoid question bias (where one question affects the results of another question), test survey responses, and prevent survey habituation. But while these are the most common uses, they’re not the only ones, and one of the ways you can use question randomization is to control the effects of survey dropout rate. Read more…
How to Write a Report From Survey Data Part 3
Survey reports are more valuable than people realize, and companies can use them for a variety of purposes. They can and should often be distributed to employees so that everyone can see what the company has discovered in their research. They can be saved and handed out to partners or investors, or they can even be provided to customers. Some companies use these reports as incentives to customers for filling out the survey. Read more…
How to Write a Report From Survey Data Part 1
All survey reports should be written with the utmost professionalism, including excellent grammar and spelling. Clarity is very important. A report that can’t be read by anyone is a report that isn’t written well enough. Even those outside of your company need to be able to understand any survey report. Why? Because you never know when someone will need to read the report and confusion will render the report useless. Remember that every survey report is not only a reporting tool, but also an extension of your company. Read more…
Can You Defend Your Survey Results From Scrutiny?
As a company, if you cannot defend your survey against scrutiny, then your data has less value, because it’s possible you introduced problems that make your conclusions completely inaccurate. Any time you decide to run any sort of study, make sure that every decision you make can be defended. You can also contact us about your questionnaire design, and allow us to provide you a consult to make your survey defensible. Read more…
Bad Polling and Bad Survey Research
it’s great to see journalists finally calling out organizations that are reporting bad data – a practice that should probably happen more often since it makes a good story. It’s important that as a company you make sure that you’re not contributing to incorrect data. It’s the fault of both the media and the organizations that release this research that so many people are being led astray in their beliefs. Read more…
Relationship Study Issues Example 2 – Introducing a Problematic Variable Part 2
You cannot simply introduce variables like this into research and then claim to draw any conclusions. Your research needs to be free of extraneous variables, because introducing anything into your research can alter the results so drastically that they become completely meaningless, no matter how much you would like to believe they have meaning. Read more…
How Common Are Incorrect Conclusions to Correlational Data – Relationship Example 1
It seems that no matter how much experience someone has in the research world, there is still a temptation to draw causational conclusions from survey data in a way that creates false facts that supports incorrect arguments. You need to always remember that your data may not prove what you think it proves, so keep an open mind and remember that co-relation will never guarantee causation. Read more…
Benefits and Weaknesses of Receiving Survey Results on Smartphones Part 2
Smartphones have and will continue to change the way survey research is conducted, and most of those changes will be for the better. At the moment, however, smartphone research is still too new to truly be useful for most companies. If companies can learn how to correctly encourage respondents to use their smartphone to take surveys they send through the mail, response rates should see a fairly large jump. Read more…
Benefits and Weaknesses of Receiving Survey Results on Smartphones Part 1
Smartphones are changing the way survey research is conducted, and continue to become a greater force in the industry. Yet as always there are benefits and weaknesses about the increase in smartphone use for surveys that make them not ideal for every type of company, or for survey research in general. Read more…
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