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Tag Archives: customer needs
Is It True That Customers Cost More To Attract Than to Retain? Part 1
One of the most common beliefs in modern marketing – and one that we often echo on this site, for reasons we’ll get to shortly – are that customer acquisition (through marketing, sales, finding leads, and more) costs more than customer retention. It’s a belief that’s existed for years, and one that, when looked at with a skeptics eye, may not actually be true. Read more…
How to Develop a Customer Retention Strategy Part 1
Customer retention may be the most important part of a successful business. Companies spend a great deal of money trying to attract just a single customer, and the longer that customer stays with your company the more that investment will continue to pay off over time. Read more…
How Eye Tracking is Used in Market Research Part 2
Eye tracking is, of course, visual. For eye tracking to be useful, you have to be evaluating something that requires attention or consumption of information. For example, if you were a teacher that wanted to see how well a student pays attention to what they read, you could map their eye movements. A student that isn’t spending roughly equal amount of time on each line of a book is one that probably isn’t reading that thoroughly. Read more…
Same Product, Two Different Markets
Part of your business research is to try to anticipate, gauge, and address customer needs with your products. That’s what survey research is for – seeing what your customers need, and addressing it accordingly. There are a lot of factors that go into what product customers will choose and why, and while you and a competitor may be offering the same product in general, your research will still uncover new and different ways you can target those whose needs are not being addressed by a competitor. Read more…
Yahoo’s Goal of Getting Customer Feedback
While surveys represent the best form of feedback, they are certainly not the only form. Comment boxes, customer help lines, one on one interview – all of these provide a medium to receive customer feedback, and all of these mediums are useful in their own way. Read more…
The Value of Soliciting Feedback Through Contact Forms Part 4
Customer service is a great way to create a relationship with a customer, and FAQs are rarely considered “good customer service.” Responding with an answer to their question develops a relationship and shows that your company is committed to your customers. Read more…
The Value of Soliciting Feedback Through Contact Forms Part 2
There are benefits of openly allowing for feedback from any and all of your customers using a system of soliciting feedback that is easy to find and manage. You may learn something about the customer experience that will help you make changes to reduce these problems in the future. It is possible for a customer to be wrong, but for you still learn something about how your company can improve. Read more…
Introduction to Product Concept Testing Part 1
When you’re in the process of developing a product, you need to discover two separate but related principles. First, you need to figure out which product is most needed by potential consumers, in order to create a product that will earn you the most revenue. Second, you need to make sure that the features of the product are those that will attract, keep, and satisfy the most customers. These are the basics of product concept testing. Read more…
The Benefits of a Chief Customer Officer (CCO)
CCOs may be a relatively new addition to the executive lineup, but they are already playing an important role in the future of many companies. If you run a large company that is attempting to create a customer mindset throughout the company, adding a Chief Customer Officer executive position may be an important step. Read more…
A Forgotten Reason to Listen to Your Customer
Customer focus within your company is an important one, because it allows you to pick up on the needs of the customer and develop strategies for ensuring that they continue to generate revenue for your business. This is the driving factor for most companies, and the primary reason that so many industries use customer research to run their businesses. Read more…
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