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Tag Archives: customer survey
How to Write a Report From Survey Data Part 3
Survey reports are more valuable than people realize, and companies can use them for a variety of purposes. They can and should often be distributed to employees so that everyone can see what the company has discovered in their research. They can be saved and handed out to partners or investors, or they can even be provided to customers. Some companies use these reports as incentives to customers for filling out the survey. Read more…
Ideas for Low Cost Ethnography
. Ethnography is profoundly interesting, and one of the purest forms of data collection. One might even argue that ethnography is something that everyone – companies and individuals alike – engage in every day, watching how people interact with their environment and allowing it to improve decision making. Read more…
Ethnography and Product Development Part 2
Ethnographic research is a useful tool for product development, and while it’s difficult for many companies to do, it’s something that well financed companies should at least consider. Once you’ve performed ethnographic research, you’ll be able to easily explore what you’ve found further, and possibly come up with innovative or otherwise interesting ideas for targeting the marketplace and meeting the needs of the consumer. Read more…
Types of Ethnographic Research
Not all market research is surveys and focus groups. Sometimes research is conducted to better understand customer behaviors and needs. One example of this type of research is ethnography, which is an attempt to better capture and understand human behavior through observation and behavioral logging. Read more…
7 Ways of Improving Your Response Rates
While random sampling is an important part of running a successful survey, your random sample is only as good as your response rate. A random sample of 1,000,000 people is not a large enough sample if only 15 or so respond. Similarly, a complete sample is much less valuable when you have a very low response rate, because there is a high likelihood of similar characteristics with the group that failed to respond, indicating a problem that could present with your analysis. Read more…
How Eye Tracking is Used in Market Research Part 1
Companies are always looking for new methods of market research in order to give themselves an edge over their competition. Surveys are always going to be a viable tool, but there are still other forms of market research and analysis that companies can use to understand the marketplace. Read more…
How Not to Write a Random Survey Invitation Email Part 2
It would be foolish of us to say with certainty that this was not a good survey invitation email, because we don’t know what type of research the researcher did beforehand or what kind of success they had. But there are some fairly clear flaws with the way this email was presented. We reviewed the survey as well and also found some flaws there. Overall, we’re going to have to rate this type of email fairly poorly, and advise you to look at a better way to introduce a survey to potential participants. Read more…
Can Metrics Help Understand Twitter “Influence”?
Twitter has become all the rage, and yet its value is still largely misunderstood. No research has clearly stated how well Twitter acts as an agent of your company, or whether using it as a marketing or customer satisfaction tool can provide you with the popularity boost you’re looking for with your company. Read more…
The Secondary Effects of Determining Your Target Market
Every decision you make with your company has a positive and negative impact. There is very rarely anything you can do to your company that is 100% beneficial. But you can reduce the negative effects by continuing to expand your research, exploring other potential advantages and never limiting yourself to your discoveries. Read more…
Are You Getting Feedback When You Need It Part 4 – Follow Up of The Follow Up
This is a much better method of collecting data and treating the customer with respect than the one that PayPal originally implemented. It immediately asks for feedback, and it directs the customer to the appropriate links if they did not feel their question was answered, so that they can get help from other avenues. This is the way PayPal should have run their customer service, so kudos to Elance for doing it well. Read more…
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