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Tag Archives: market research
What Are You Hoping to Learn From Brand Research?
Understanding your brand is an important part of building your business. But for small companies new to the research arena, brand research can be a strange new world. Companies perform brand research for a variety of reasons. New companies try to find out how to leverage their brand into the marketplace. Other brands try to learn how to expand their brand. Still either companies use it to figure out where to lead the company. Read more…
How to Write a Report From Survey Data Part 3
Survey reports are more valuable than people realize, and companies can use them for a variety of purposes. They can and should often be distributed to employees so that everyone can see what the company has discovered in their research. They can be saved and handed out to partners or investors, or they can even be provided to customers. Some companies use these reports as incentives to customers for filling out the survey. Read more…
How to Write a Report From Survey Data Part 1
All survey reports should be written with the utmost professionalism, including excellent grammar and spelling. Clarity is very important. A report that can’t be read by anyone is a report that isn’t written well enough. Even those outside of your company need to be able to understand any survey report. Why? Because you never know when someone will need to read the report and confusion will render the report useless. Remember that every survey report is not only a reporting tool, but also an extension of your company. Read more…
What Are the Benefits of Developing a Brand Model?
Brand models are not a necessary part of conducting brand research, but they’re an important one. They provide an over-arching structure that plays a role in every aspect of your branding efforts. Before your company decides to engage in brand research, consider developing a brand model to give that research a greater level of direction and focus. Read more…
Types of Ethnographic Research
Not all market research is surveys and focus groups. Sometimes research is conducted to better understand customer behaviors and needs. One example of this type of research is ethnography, which is an attempt to better capture and understand human behavior through observation and behavioral logging. Read more…
Weaknesses of Eye Tracking as a Market Research Technique Part 2
Eye tracking does, unfortunately, have a number of weaknesses. But what you should conclude from these weaknesses is that eye tracking is not valuable alone. As a complementary piece to traditional and better forms of data collection, eye tracking can be extremely useful. It certainly provides information that cannot be gleamed from other sources. Still, it needs to be viewed as just a small part of a much larger puzzle, as if you depend on it too much and ignore other data sources, you’re going to miss a lot of information. Read more…
Introduction to Gamification Part 2
While gamification is a useful idea for surveys, many surveys already include various tools or features that make it like a game as is. Incentives, for example, are a natural way of gamifying surveys. With incentives, you have a completion goal – a prize that the user gets at the end of the survey for their willingness to complete it. Some companies also use points as their incentive, and the user is expected to rack up enough points to purchase something fun/valuable, while others “enter for a chance to win,” which has a gaming feel in its own right. Read more…
Introduction to Gamification Part 1
Recently there has been a push to “gamify” surveys. While some have proposed quite literally turning a survey into a game, this approach isn’t that valuable because the cost of development and the likelihood that the game will work properly or feel like a game is fairly low. But there are other ways to gamify surveys – ways that don’t involve much programming while still encouraging more interaction. Read more…
Can You Defend Your Survey Results From Scrutiny?
As a company, if you cannot defend your survey against scrutiny, then your data has less value, because it’s possible you introduced problems that make your conclusions completely inaccurate. Any time you decide to run any sort of study, make sure that every decision you make can be defended. You can also contact us about your questionnaire design, and allow us to provide you a consult to make your survey defensible. Read more…
How to Use Survey Results to Market Your Company
As a company, you ethically shouldn’t try to make more of these results than they appear, and realistically it would be foolish of your company to make business decisions based on this type of data, but that doesn’t mean there aren’t ample opportunities for you to research for data that suits your marketing needs. Just make sure you use that data ethically. Read more…
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