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Tag Archives: segmentation
How Common Are Incorrect Conclusions to Correlational Data – Relationship Example 1
It seems that no matter how much experience someone has in the research world, there is still a temptation to draw causational conclusions from survey data in a way that creates false facts that supports incorrect arguments. You need to always remember that your data may not prove what you think it proves, so keep an open mind and remember that co-relation will never guarantee causation. Read more…
The Trade Off Between Confidence and Sample Sizes
While surveys themselves are important, the real value comes from analysis – otherwise you would simply have a loaded database with no way to understand what the numbers mean. These analysis techniques are designed to help you discover what a population truly feels about a particular question. Read more…
Microsoft’s 7 Ways to Survey Without Invading Privacy
To generate effective survey research results, it’s important to try to get as much data about your sample as possible. The more data you get, the more conclusions you can draw – and possibly the more relationships you can find. Read more…
Good and Bad Survey Research in Public Companies
Psychology today had an article recently about a study about singles in America. The study was conducted by Match.com, which immediately raised eyebrows, but the makers of the study were practiced researchers, and the respondents were not Match.com members. Read more…
Introduction to Cross Cultural Surveying
One of the greatest challenges standing in the way of market researchers is accounting for different cultures when it comes to creating their surveys. The world is quickly becoming its own cross-cultural melting pot, and these cultural differences may make the data you collect inaccurate. Read more…
Introduction to Transactional Customer Satisfaction Surveys, Part 2
Transactional customer surveys provide a considerable amount of useful data that the company is able to analyze in its business decisions. However, the usefulness of the data correlates considerably with how you understand the data. Read more…
How to Sample Students for a Nationwide Survey
Continuing with Basic Concepts of Sample Design for Educational Survey Research by the International Institute for Educational Planning, we get to one of the toughest aspects of survey research – finding an accurate sample from clusters spread out over a wide area. Read more…
3 Types of Probability Samples for Educational Survey Research
Probability sampling – provided the sample size is large enough to draw conclusions – is the best way to ensure that your research can stand up against scrutiny. When probability sampling is completed correctly, the sample will have no researcher introduced bias, so it has the best chance of accurately representing the population at large. Read more…
3 Types of Non-Probability Samples for Educational Survey Research
Survey research is still evolving within the scientific community. Many companies and universities have their own thoughts on survey research methodology. The International Institute for Educational Planning/UNESCO released their own document regarding how to design surveys for educational research. Read more…
When is a Small Sample Size an Acceptable Way of Collecting Data?
Sample size is one of the most important parts of good research. The larger the size of your sample, the more accurate your data will be. Small sample size can yield wild inaccuracies in the data, and those variations can lead to bad research, bad conclusions, and ultimately mistakes in your business plan. Read more…
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