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Tag Archives: survey research
Introduction to Gamification Part 1
Recently there has been a push to “gamify” surveys. While some have proposed quite literally turning a survey into a game, this approach isn’t that valuable because the cost of development and the likelihood that the game will work properly or feel like a game is fairly low. But there are other ways to gamify surveys – ways that don’t involve much programming while still encouraging more interaction. Read more…
How Not to Write a Random Survey Invitation Email Part 1
It’s not always possible to avoid a link that looks fake. Indeed, any time you outsource your research there is a chance that the resulting hyperlink will have a “fake hyperlink” appearance. But if you’re going to use such a service, you need to offer either alternative ways to complete the survey, or employ something that will ensure the participant knows that this type of link is coming. Not only does the link look like spam – but knowing that it looks like spam, it’s possible for spammers to then utilize this type of link in the future. Read more…
Boring Topics and Questions: Are They Affecting Your Data Collection?
There is no real right or wrong answer. Don’t forget that you have the option of inserting boring questions into shorter, more exciting surveys, and you can always run smaller studies to support boring decisions while saving the larger studies for the more exciting surveys. But really, it largely depends on your company’s own preferences and how you’re going to work with the data. Either way, our company’s platform will always be available. Read more…
Are You Getting Feedback When You Need It Part 4 – Follow Up of The Follow Up
This is a much better method of collecting data and treating the customer with respect than the one that PayPal originally implemented. It immediately asks for feedback, and it directs the customer to the appropriate links if they did not feel their question was answered, so that they can get help from other avenues. This is the way PayPal should have run their customer service, so kudos to Elance for doing it well. Read more…
You Can’t Always Create a 5 Year Plan for Marketing
Your business should always have a plan, and that plan should include developments that your company makes five years down the road or more. But the longer you plan out, the more you should be willing to update that plan. Your research will show you that not everything you do should be set in stone. The world is always changing, and if you align yourself too closely to one specific viewpoint, you’re likely to find that five years from now your plan has become obsolete, and you’re clinging to something that is no longer viable for your company. Read more…
Same Product, Two Different Markets
Part of your business research is to try to anticipate, gauge, and address customer needs with your products. That’s what survey research is for – seeing what your customers need, and addressing it accordingly. There are a lot of factors that go into what product customers will choose and why, and while you and a competitor may be offering the same product in general, your research will still uncover new and different ways you can target those whose needs are not being addressed by a competitor. Read more…
The Cyclical Effect of Satisfaction Research
Customer satisfaction starts by creating a plan. What are you going to research, how are you going to research it, and what you plan to do with the conclusions. From there you perform the research, paying careful attention to best practices. Then you follow that up by analyzing the data. Finally you implement the changes. Read more…
Relationship Study Issues Example 2 – Introducing a Problematic Variable Part 2
You cannot simply introduce variables like this into research and then claim to draw any conclusions. Your research needs to be free of extraneous variables, because introducing anything into your research can alter the results so drastically that they become completely meaningless, no matter how much you would like to believe they have meaning. Read more…
Relationship Study Issues Example 2 – Introducing a Problematic Variable Part 1
Sometimes the research is flawed before it even reaches a conclusion, and yet despite these flaws, the conclusions are still considered fact. Some methods of data collection introduce a potential problem that blatantly affects the accuracy of the data. Read more…
How Common Are Incorrect Conclusions to Correlational Data – Relationship Example 1
It seems that no matter how much experience someone has in the research world, there is still a temptation to draw causational conclusions from survey data in a way that creates false facts that supports incorrect arguments. You need to always remember that your data may not prove what you think it proves, so keep an open mind and remember that co-relation will never guarantee causation. Read more…
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