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Tag Archives: survey software
Introduction to Gamification Part 2
While gamification is a useful idea for surveys, many surveys already include various tools or features that make it like a game as is. Incentives, for example, are a natural way of gamifying surveys. With incentives, you have a completion goal – a prize that the user gets at the end of the survey for their willingness to complete it. Some companies also use points as their incentive, and the user is expected to rack up enough points to purchase something fun/valuable, while others “enter for a chance to win,” which has a gaming feel in its own right. Read more…
Skip the Morning Meeting and Plan a Survey Instead Part 3
If you’re interested in seeing if your business can benefit from switching from meetings to surveys, you can try having a free trial of the Survey Methods software and seeing what results it generates. If it works for you, there are extremely affordable monthly payment options you can use to run your studies and generate better results for your business. Read more…
Pros and Cons of 3 Types of Panel Research Methods Part 2
There are companies that have successfully used this type of panel research method in the past, but it’s still difficult to find a group of people willing to inconvenience themselves by scanning the items they buy over time. It’s not impossible, but it shouldn’t be counted on. Read more…
Using Surveys for Simple Information Gathering: An Introduction
Most researchers think of surveys as tools for large research projects. The goal of most surveys is to receive information that can be successfully analyzed to show the thoughts of the larger population. It is extremely important that these surveys be scientifically sound, because they’re used to make important judgments that affect your company or your research projects. Read more…
Benefits and Weaknesses of Branding Your Survey
Any time you add your logo there is a risk, but the benefit of branding is still a benefit. The best decision is to never use your logo when you’re researching competitors, marketing efforts, or anything where your logo could influence the results. You can, however, use your logo when you’re researching just what occurs inside your own company, as it shows the respondent that you are conducting the research to find out more about where your business can improve. Read more…
When is a Length/Abandonment Tradeoff Appropriate?
Overall, the key thing to understand is that while we do need to warn you about the perils of a long survey, the reality is that a lot of researchers can get away with added length if they’re not concerned about the risks that occur with regard to dropout and the likelihood of a representative sample. Survey dropout is a problem, but a long survey still tends to get a fairly decent completion rate regardless of the overall length of the survey. Read more…
How to Use Surveys With Business Leads
Data collection is simply a tool like any other, and as such there are many different uses that allow you to improve your business. While research is certainly an important tool, using surveys to find or qualify leads is also something that you may want to consider if it is realistic for your business. The technology has already been created, and there are plenty of ways that your company can benefit from its capabilities. Read more…
5 Thoughts on Adding Video to Your Survey
Does video have its place in surveys? Sure – depending on the type of research, sample, etc., there is easily a good reason or two to integrate video. But you need to truly have that reason. Adding video because the technology is available is likely to do more harm than good to your research. Read more…
The Next Step for Research Review Boards
When it comes to data collection in scientific research, there are a lot of processes that a researcher needs to go through before they can collect data. They need to carefully devise surveys, plan their research, and – perhaps most importantly – show that they are going to protect the privacy of their respondents. Many research surveys deal with sensitive information about people, and that information needs to be protected. Read more…
3 Thoughts on Survey Passwords
Survey passwords are a relatively new feature to the survey research world, and as such they have not been well-researched in terms of how they can affect data collection or response rates. But logically one can see how a complicated, boring, and/or useless password can be harmful to your data collection efforts. Use passwords only when necessary, and make sure that they do not harm your ability to get reliable data. Read more…
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